EXPLORING INDIVIDUALS'S MEDIA CONSUMPTION HABITS

Exploring individuals's media consumption habits

Exploring individuals's media consumption habits

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This article describes some of the most significant modifications in customer behaviours when it concerns consuming media.

In the existing digital age, smart phones have become one of the most common devices that people are using to view videos and access media. Nowadays, many social media platforms are providing limitless feeds of short, successive videos, that are growing in popularity among smart device users. In fact, statistics reveal that that globally, mobile content consumption is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms allow users to see a variety of customised material and interact immediately, making these videos much more engaging and addicting than traditional content. Short form videos are also being used regularly for news and academic functions, not just for entertainment. Subsequently, this trend is shifting the way people are actively looking for and counting on to receive info, in a much faster, shorter and more visual format.

Recently, with the rise of digital content, the way in which people take in media has shifted considerably. For many years, conventional tv was the main source of home entertainment for most people. Nevertheless, since the advancement of streaming platforms, many viewers are turning away from scheduled tv, particularly among younger individuals. Instead, global media content analysis shows that more individuals are purchasing memberships to streaming services, which more info strongly affirms the switch in audience consumption habits. These services are popular for enabling people to enjoy the programs and movies they want, any time they feel like it. Those involved in the media sector, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would acknowledge the appeal of streaming services as a prominent media consumption habit among viewers today. These modifications show the move towards user-controlled viewing preferences in the sector.

With continuous shifts and advancements in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form video content, the method by which people are getting their information is also evolving. Individuals are significantly turning towards internet news sources, instead of watching TV, to discover present worldly affairs. However, simultaneously, due to a continuous flow of knowledge, people are coming to be overwhelmed by substantial volumes of content. In reaction to this, news groups are re-engaging audiences by making short form content that is clearer and simpler to observe. Nowadays it is common to find news channels that have large followings on social media channels. This trend can be validated by the CEO of the fund that owns Euronews, for instance. Using this approach has been important for supplying individuals with dependable and authenticated news sources, in a format they can readily relate to.

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